The Dortmund-based adesso has been present in Hungary for 15 years. However, the Hungarian subsidiary (similar to the Spanish, Bulgarian or Romanian offices) was practically a near-shore competence centre, with the Hungarian experts employed here - 70 in 2024 - working exclusively on projects in the DACH markets (Germany, Austria, Switzerland).
"This strategy has recently changed fundamentally. The new objective is to make the industry experience, knowledge and best practices gained in the German-speaking region available to users in local markets. I joined the company nine months ago, and my specific task is to build up the sales team and processes in Hungary, to acquire new customers from Hungarian companies," says Anita Cseplész, Managing Director of adesso Hungary, who also holds the position of Sales and Marketing Manager.
The company believes that the Hungarian market is mature and has the potential to be taken seriously. Digitalisation in more than one domestic sector is at a higher level than even the international average - the CEO cites insurance companies or even the government, which offer more in customer service than most of their counterparts in the DACH region. At the same time, several trends are expected to arrive in Hungary in which the adesso has considerable experience, such as the development of green IT systems, digital transformation and the SAP S/4 HANA migration, for which companies only have a few years.
