adesso Blog

The last few years have seen the emergence of many new tools and processes around customer activation and artificial intelligence, shaking up the marketing and CRM landscape. However, the challenges remain: How do I get my contacts and customers to my website in the future? How do I activate them for my new sales approach? In this blog post, we present four ideas for getting users to visit your website.

Just imagine: One click and your application for a new grid connection is on its way. No paperwork, no long waits, no frustration. What sounds like a dream of the future is already a reality thanks to digital grid connection portals. Read my blog post to find out how this innovation is inspiring grid operators, installers and end customers alike and why it is indispensable for implementing the energy transition.

The financial world is upside down: technological innovations, social changes and economic upheavals are characterising the banking sector more than ever. How are these trends influencing the future of banks? What challenges and opportunities do they present? This blog post looks at the dynamic developments, including digital transformation, regulatory adjustments and the economic recovery after the pandemic. Find out what strategies banks need to develop to remain successful in an uncertain world.

Today's world is fast-moving and digitally networked. The streams of data flowing through our modern infrastructures are almost inexhaustible. From industrial plants to networked vehicles and smart cities - huge amounts of data are in circulation everywhere. In my blog post, I show how this data can be processed efficiently and in real time and what edge computing has to do with it.

‘Pension Run’ is a platform game that introduces users to their pension situation in a playful way. Users are guided through realistic scenarios and learn to playfully explore their pension situation through realistic events in the game. However, developing the game as part of an internal, student-led project presented particular challenges, which are highlighted in this blog post.

Efficient power plant processes and well-founded decisions are hardly conceivable today without data-based analyses. In this blog post, you will find out how PowerBI can make the work of power plant employees easier through automated reporting and comprehensive data integration. You will learn how operating data from different sources can be efficiently evaluated, plant performance optimised and decision-making processes accelerated.

In a globalised world, companies need to manage their supply chains efficiently and securely. The Supply Chain Control Tower (SCCT) is a centralised platform that provides a single source of truth, bringing together all the relevant data and enabling informed decisions to be made in real time. In my blog post, you will learn how an SCCT with technologies such as AI and digital twins can make your supply chain transparent, flexible and crisis-proof.

Sustainability in occupational pension schemes encompasses far more than ecological responsibility - it stands for good corporate governance, social responsibility and employee development. But what does sustainability in occupational pension schemes mean in concrete terms, especially for insurers and pension providers? And how can IT contribute to achieving their sustainability goals? Answers to these questions and more in my blog post.

The insurance industry is facing profound change: outdated systems need to be modernised in order to meet the expectations of young, digitally savvy customers and to counter rising cost pressure. The use of AI and digital platforms plays a decisive role in this. But how can the transition from traditional mainframes to future-proof business platforms be achieved? I answer this question in my blog post.