Regardless of current crises, communication, meaning staying in touch with customers, is one of the success factors for companies. But in times like these, it is even more important to keep in touch or establish new contacts. After all, many companies are currently losing communication channels: shops are closed, people stay at home. At the same time, social distancing and insecurity dominate people' s lives. Many welcome a distraction from everyday life. The conditions for communication are good. Now it is important to reach your customers with personalized, relevant and up-to-date content.
Classical mass marketing is becoming less and less successful. A one-on-one dialogue with specific topics - prepared for individual recipients - is needed. Yet individual communication on a large scale is not realistic without suitable IT tools. This is because the basis for personalised communication is not only interesting topics but also the correct use of your customer data.
Marketing automation is the right concept for this. Since...
- the approach is based on data-driven communication
- it helps you to develop personalised communication from relevant content
- it considers the individual customer journey of your customers
- it ensures close interaction between marketing, sales and customer service