Don’t look at the digital transformation as a challenge or as a threat of ‘having to do something’; instead, take advantage of the ideas and synergies that it unlocks and use these to the benefit of your company.
Digital designers help you with this as their role is to significantly reduce the level of complexity that digitalisation projects bring with them. They are responsible for designing digitalisation solutions, which they then use to identify tasks. In a manner of speaking, digital design is a new profession for digitalisation.