The rise of digitalisation has brought with it an increase in the volume and complexity of the data we use. Businesses often lack the expertise required to identify and implement the right data analytics approach for this mass of data. How can we make meaningful use of the available information?
Using artificial intelligence (AI) provides targeted assistance to the insurance sector, particularly in the areas of efficiency and customer retention. The potential offered by an AI system can only be fully exploited, however, if the AI in question is properly modelled – using all customer information held by the insurance firm and all products offered. Ultimately, it is in fact information management that decides the quality of the results that an AI system delivers in the insurance sector.