Insurance companies thrive on contact with customers. This can take the form of personal conversations to determine individual needs, exchange by means of sponsoring the local sports club or signing a contract in the office of the agent (exclusive insurance agent and broker). Due to the severity of the corona pandemic and the cessation of economic and social life, the familiar channels of communication are receding into the background, or to put it bluntly: Without an appointment, there is no sale.
People are placing themselves in self-isolation and social life is limited to a minimum. Stores need to close, existing contracts are being cancelled or deferred and personal consultations and sales appointments are no longer being carried out. The economy and the stock markets are suffering, and the media is not reporting on any other topics. It’s also impossible to predict how long this situation will last.
This is why now is the time to approach customers digitally, as people have more time and are becoming more open to digital services. Insurers and agents that offer simple digital solutions now have a clear competitive advantage. The longer this pandemic lasts, the more profound the changes in society and media use will be.
Together with our partners pbm and .dotkomm, we have put together a ‘digital sales fit’ modular package in order to counter the effects of the current crisis in a decisive manner.