adesso Blog

Passwords are so yesterday! Insecure logins, forgotten passwords and phishing attacks are a major problem for companies. Passkeys offer a secure, user-friendly and phishing-proof alternative that is already supported by several large technology companies. Find out how Passkeys work and how adesso is helping to introduce this technology!

AI systems like ChatGPT and Google SGE are changing the way we search for information and opening up new opportunities for businesses. Generative AI Optimisation (GAIO) ensures that content remains visible in AI-powered search engines. In my blog post, I explain why GAIO is becoming increasingly important and how companies can benefit from it.

The last few years have seen the emergence of many new tools and processes around customer activation and artificial intelligence, shaking up the marketing and CRM landscape. However, the challenges remain: How do I get my contacts and customers to my website in the future? How do I activate them for my new sales approach? In this blog post, we present four ideas for getting users to visit your website.