adesso Blog

A recent study we conducted on customer centricity confirms that retail companies have recognized the importance of this topic for the future. But what does omnichannel excellence mean and what does it take to successfully put the customer at the center? We make the connection and explain how to generate enthusiasm where it is expected and exactly as it is expected.

In today's business world, every customer interaction is a valuable opportunity that must be positively remembered. In my blog post, you will learn why excellent customer service is crucial for brand loyalty and how companies build long-term customer loyalty through personalised experiences and AI-powered innovations. I will also present international best practices and the role of social media in customer communication.

More than ever, companies need to take the networked customer seriously and cultivate the relationship with them accordingly on all channels. Those who do not follow suit will be seen in a negative light and lose market share. This makes the customer the pivotal point across all industries. In my blog post, I explain why disruptive technologies such as chatbots are the driving force here.