
adesso Blog
19.02.2025 By Sina Trum
Generative Engine Optimisation: A new era of search engine optimisation
AI systems like ChatGPT and Google SGE are changing the way we search for information and opening up new opportunities for businesses. Generative AI Optimisation (GAIO) ensures that content remains visible in AI-powered search engines. In my blog post, I explain why GAIO is becoming increasingly important and how companies can benefit from it.
Read more18.02.2025 By Tina Sänger
Market research – communication between public clients and the free market
Public clients are often faced with the challenge of designing public tenders that meet demand and are in line with the market. Public procurement law offers the possibility of market exploration – a flexible instrument for consultation with the market. This blog post explains the legal framework, objectives, forms and limits of market exploration and dispels common myths.
Read more14.02.2025 By Christian Nölke
Insurance regulation: what new requirements will need to be observed in 2025
The last domino has been eaten, the last firecracker shot, and the Christmas tree has long since celebrated its well-deserved retirement on the organic waste heap. So it's high time to look ahead to the new year. Regulation continues to evolve, especially for the finance and insurance industry. What new requirements will come into force in 2025 and on what date? What is to be expected? Where is there a need for action and improvement?
Read more13.02.2025 By Thomas Schumacher
Withdrawal from the cloud?
For years, the cloud was considered the ultimate in security and cost savings. But now some companies are wondering whether moving to the cloud was really the right decision. Security concerns, rising costs and regulatory challenges are making on-premise solutions more attractive again. In this blog post, I'll look at the causes of this cloud disillusionment and suggest alternatives.
Read more11.02.2025 By Sascha Gottfried
Hardening deployment pipelines with workload identity federation
Traditionally, deployment pipelines use protected secrets to access cloud providers. These have to be managed in DevOps platforms and rotated regularly. OpenID Connect provides a modern approach: pipelines request short-lived tokens directly from the cloud provider. This blog post covers key aspects of this approach, current support from cloud providers and DevOps platforms, and shows an implementation using GitHub Actions and Azure.
Read more06.02.2025 By Marvin Marwan Baki
AI in the freight exchange model – groundbreaking opportunities for road freight transport and competition?
In the first part of the blog post, the threats to freight exchanges from competition and digital transformation were analysed. In this part, I present an innovative, AI-powered concept for revitalising digital marketplaces for shippers and carriers. Find out more about how this model could fundamentally change road freight transport, what hurdles it needs to overcome and how it affects competition.
Read more29.01.2025 By Andreas Kuhl
Maturity levels of customer portals
Customer portals bring digital services to the customer. To successfully implement or further develop a portal of this kind, the range of functions is not the only decisive criterion for success. Rather, methodology, technology and change management are equally important success factors for getting as close as possible to the vision of a holistic customer portal. Maturity levels help to successfully manage this complex transformation. Find out more in my blog post.
Read more27.01.2025 By Ertan Mutlu
Application Management Services: Efficient and cost-effective operation of applications
In our previous post, we described the functional scope of Application Management Services. In this blog post, we describe how taking the following aspects into account can help companies reduce their risks and benefit from the advantages of outsourcing applications.
Read more21.01.2025 By Marvin Marwan Baki
Freight exchanges – a transport marketplace constrained by the digital transformation
Freight exchanges are facing new challenges as a result of the digital transformation. The first part of this two-part blog post highlights how the market is changing as a result of increasing complexity, innovative business models and growing competitive pressure. I analyse the impact of the VUCA world on established players, niche providers and new competitors, and show which trends are shaping competitive and user behaviour.
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